Every solution we create starts with the premise that B2C marketing is over. We live in a consumer-to-business C2B economy where consumers are in control of their own individual brand and marketing experiences. In this age of empowered consumers, where consumers lead and your brand must follow, the shift from a product-centric approach and brand-driven touchpoints to consumer-driven touchpoints is redefining the rules of success. Our job is to shift brand behavior to help clients thrive in this new reality.
Using multiple platforms to tap into trends and tell engaging stories, these campaigns use a range of styles and themes to help organizations create a buzz around their message, product and brand. It was a huge success with over 15 million views since it first aired and was followed up with targeted advertising on social media in the same style, as well as direct email marketing to increase subscribers.
With subscribers now at a record level ofdigital subscriptions in the first quarter ofthe campaign is an excellent example of using current events to create a sense of urgency and drive customer engagement.
It took real political differences and brought out the humanity behind them, reinstating an empowering belief in human kindness and understanding.
A real-life social experiment, Heineken brought together people from opposite ends of the spectrum feminist and anti-feminist, climate change activist and denier and got them to take part in team-building activities, before unveiling their political viewpoints.
They then had the option to share a Heineken and discuss their differences — which every pair chose to do. It was received enthusiastically, achieving 3 million views only eight days after its launch, with over 50, shares in its first month and a trending hashtag OpenYourWorld.
In this case, Gucci was looking to raise awareness among a group typically younger than those who can afford their products to create an enthusiasm around the brand. The campaign was based primarily on Instagram, with a supporting microsite that provided additional information, creating a fuller, richer digital world.
By imitating memes, Gucci tapped into a powerful internet trend that resonated with its target audience. The memes amassed almost 2 million likes and over 21, comments on Instagram. Each post accumulated an average of 67, likes and comments creating a buzz around the brand.
Do you know how to boost the digital skills of your workforce? Find out how 4 Empowerment - Be The Guy Be The Matcha nonprofit focused on saving lives through bone marrow donation, was facing a critical business problem: While nonprofit marketing often focuses on the patient, this campaign flipped that approach on its head, showing instead that being young and male qualifies you to save a life.
The campaign was launched on Reddit and Twitch, with banner ads and gifs celebrating the weird and wonderful uniqueness of this demographic. With this campaign came the message of empowerment, rather than the typically seen emotional drivers of guilt or compassion.
Without directly expressing the link, the timing of this campaign indicated that Airbnb was voicing their opinions on recent political policy. In this way they cemented their position as a world-renowned brand with a focus on acceptance.
Although political statements in marketing can be hit-or-miss, Airbnb successfully capitalized on this trending topic to take a stance on an important issue while re-enforcing positive consumer perceptions about their brand. The advert racked up almost 5 million views within its first month on YouTube andviews on Instagram.
The hashtag started gaining traction on social media from celebrities and politicians including American Football legend Joe Montana, former Labour foreign secretary David Miliband, as well as former US secretary of state John Kerry.
Using lemons bearing various breast cancer symptoms, the advert reminded women that lumps are not the only symptom.
By using an everyday object to depict 12 different signs, the image cleverly gets around censoring rules and aims to help women overcome fears about checking their breasts, through friendly humor.
Leading back to a specialized microsite that gave more information, the image acted as a gateway to the full digital campaign, which included a quiz that viewers could take to see how much they were at risk. By February, the campaign had reached 7. The Instagram campaign ultimately led to a degree movie in which the items owned by the characters could be purchased.
When done well, original and hi-tech marketing campaigns can really pay off, with Google Analytics showing that degree video typically results in a higher click-through rate, as well as increased engagement through social shares.Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector.
But impressive digital marketing case studies are sometimes hard to find. One reason for that is that it’s often hard to identify whether they apply to your exact case before you dive into the actual case study .
Digital marketing in practice: on this page, we gave the floor to our customers. They share with you their experience of Universem's services. Our teams are a real extension of their marketing department and their success is ours.
Read more. Digital marketing success – getting it right on the Internet. 5 seconds to impress – not long, but all you’ve got. The digital age is all about first impressions – . The case for diversifying your digital marketing Meet Tom Hess.
He’s a world-renowned guitar teacher who has enjoyed immense success over the years by building a digital presence and online brand. Mar 13, · Marketing agencies can deliver better ROI than what you'd spend to assemble an in-house team.
If you're still not convinced, take a look at these 9 successful digital marketing case studies that show you how we helped these companies grow their r-bridal.comon: AON Centre, Wilshire Blvd, Suite , Los Angeles, , CA. In other words, email marketing is, pound for pound, still your best source for quality leads.
This should come as no surprise. Email marketing is the modern form of direct response marketing, which has long been revered as the most effective form of marketing.